Why in the world would you want to spend your time writing content for someone else’s blog?
Well, we will give you four good reasons to start with.
There are more and more high profile blogs opening their doors to bloggers who want more exposure and can provide “good content” for their readers. The exchange is more than fair and it’s a win-win situation for all involved. Anyone with a new blog should really consider guest blogging as one way of stimulating traffic to their site.
If you’re at all concerned about ranking in the search engines then this method is great for getting high quality backlinks.
With all the changes going on in the SEO world the need for high quality backlinks is at a premium. The key word here is “high quality.” Google has clamped down on the old traditional form of link building by shutting down most of the link farms. This was an acceptable practice for years, but now there’s a scramble to get backlinks that Google likes.
As you can imagine, sites that are reputable and offer high quality “link juice” are being swamped with requests from writers. If you’re going to approach one of these sites then be prepared to suggest a subject that really rings a bell with their readers. You will have to do a little homework and find out what the readers of that blog like.
Building Your Brand
If your guest post is accepted, then your stock goes up through association. Choose the site you want to write for carefully. Any article you write that ends up on that site will automatically link you to the reputation of that site.
Google will also use the connection for ranking your site, so it becomes even more imperative that you choose sites to write for that are trustworthy.
It’s becoming more evident that social circles are not only a good way to attract new visitors, but for SEO purposes Google seems to pay attention to social activity for ranking sites.
Facebook and Twitter are the two main players in this space. If you are writing a guest post for a high traffic, high quality site, then you can expect your article will generate a lot of buzz – that is if it’s good.
Lets Recap – you want to look for sites that have:
1. Subject matter relevant to your blog 2. Good reputation 3. Trustworthy 4. High traffic 5. Good page rank
In return you will provide:
1. Unique topic 2. Relevant information 3. Well researched article 4. Well written article
When executed properly, taking a few hours of your time and writing an article for another blog can reap big benefits. It is truly a win-win situation for both parties.
For tips and advices on guest blogging, you can log on to http://postrunner.com.