Best of the Net: SEO, Marketing and Social

Using Google adwords has long been one of the most successful ways for stay at home online businesses to make their money. Those who use adwords to market their businesses benefit from the fact that you only pay-per-click rather than paying for ads that never bring in anything. Those on the Internet directing traffic and using search engine optimization also find success with adwords. But, if you really want to get ahead in the world of Internet marketing then it’s time to step it up a notch and go mobile.

More people are using smart phones to search for goods and services they want with immediate results. This translates into an incredibly high conversion rate from search to sale, but also means if mobile phone users cannot access you easily they’ll move on. Adwords call extension is a service that Google provides which incorporates a phone number directly into your advertisement. Statistics have shown that including these hyper-linked numbers has increased sales conversion by 10%. It just makes sense that a person searching for something on their mobile phone is going to conclude that search by clicking on a number and making a purchase. Having your number linked to your ad is just plain smarts.

Lets step it up one more notch. Adwords tracking is a service that can optimize your marketing campaigns. Using specially designed software, companies like Log My Calls can provide you with direct insight into your actual return on investment as they gather information about every call that comes from your adwords ad. This service is easy to use, simply make sure the number that appears in your ad is one issued to you by Log My Calls. This number will be directed to your normal business line, but will be monitored allowing you to see how much of your business comes from the adwords publicity. Every time you create a new ad for Google to put up make sure to use a different number from Log My Calls so they can keep the data of each ad separate and you can see which one is working the best for you.

Adwords tracking will provide you with information about each call including: who called, where they called from, how long the call lasted, if the call ended in a sale, etc. Any smart business person is going to want to make sure their streamlining their investments into those areas that will make them direct profit, which makes user-friendly software like Log My Calls a huge blessing for small businesses. For more information visit http://www.logmycalls.com/adwords-call-extension.

Online marketing is very different than traditional Marketing

Online marketing varies greatly from the work that is done outside the realm of the Internet but the practices that are responsible for driving sales though customer interaction are similar to the forms of marketing that are at the a heart of any professionally developed campaign. Where the main differences between online and offline or traditional marketing come into play is through the direction that media takes as it focuses on the target of a campaign. For any Search Engine Marketing or SEM campaign to be successful it needs to identify the end-user and like a laser take aim at getting a person to buy products or visit services providers that have used the search engines to attract attention to them self.

Internet marketing Targets specific Consumers

By contrast traditional marketing methods do not tend to focus on a single consumer, but instead promote a shotgun firing approach to marketing that blasts a message across the media and hopes that someone will be affected by the broad message that is intended for a large group of people. Laser beam concentrations of focused energy provide the means for an organization to pinpoint a specific consumer target and present them with the messages that are intended to deliver the consumer into the hands of a business that is able to close the sale. Consultants and specialists that work in the field of Internet marketing are able to provide the campaigns and tactics that not only hone in on a business’ ideal consumer, but also promote the products or service of the organization that are presented through keyword optimized content.

Keyword enriched Campaigns attract Buyers to a Website

Although it is preferable that a business owner manages a website that can be optimized for the best results from a campaign strategy it is not necessary for a small enterprise to lack the presence of a website and still gain from the work that generates sales and foot traffic through a targeted campaign strategy. Optimized maps and profiles of the business allow the company to still use keyword enriched content to target their ideal customer and deliver the individuals that match up to their profile to the place where they can make a purchase. However for optimal results the ability to market a website provides the ability to create keyword enriched content that is used in link building to allow the website to rise through the ranks of the search engine results pages and emerge at the top of the results for a search inquiry.

Sales are the Goal of online Marketing Strategies

While the end goal of online marketing is not placement in the search engines, but is in fact the realization of increased sales the position of a website directly correlates to the number of target consumers that will move from the page of their search browser to the landing page a website that can deliver the subject of their search. Relying on the profile of the target consumer to build the keyword selection and campaign strategy for a business, SEM experts are able to deliver the strategies that turn people browsing the web into people that are buying from online retailers and service providers. Instead of firing a blasted mixed message into a mass audience and hoping that a few people will take the bait from a traditional marketing message, search marketing experts deliver the campaigns that target individual consumers and guide them toward a purchase.

Choosing the right seo company can play a major role in improving the amount of traffic directed to your website. This will in turn improve the chances of this traffic converting into actual sales hence more returns from your investment. While thinking of choosing a service provider, it is thus important to ensure that you settle for the right professionals. The following are factors which can be checked when selecting a search engine marketing company.

Before setting out in search for a suitable provider, it is beneficial to have substantial knowledge about web marketing. This will help you know if the goals of a particular company are realistic or not. The concept of search engine optimization has gained much popularity among online entrepreneurs all aiming at improving the ranks of their websites. To choose the right professional, you will have to devote a considerable amount of time and effort while evaluating the suitability of every prospective service provider.

Locating potential service providers is very crucial. A number of approaches can be used including asking friends and searching online. Ask your friends in the industry to recommend companies they think can offer excellent services. Similarly, if you decide to search online, ensure that you first read review about that company before settling for their services. Irrespective of which firm is referred ensure you evaluate their suitability for your business first.

The first thing to check is the approach used by that firm in helping you achieve your goals. There are many techniques which can be used in this venture, some of their being unethical. Some unethical techniques can put your site at a risk of penalization although they are capable of helping you achieve short term gains.

You may also want to know which other people the firm is working for. It may not be an excellent idea to choose a service provide who is also optimizing the website of your competitor. This is because strategies and techniques used in optimizing your site could be used in optimizing the website of your competitors thus compromising your chances.

You also need to keenly check the results posted by the firm under consideration. Most companies have appealing portfolios but it is wise that you validate their claims. While evaluating the results of a prospective service provider, consider checking which engines they have achieved top ranks. These engines should be the most popular ones.

Optimizing a website is an ongoing process and not a one-time quick fix. The company should be in a position of offering reliable support and reporting to help you maintain your top rank. The reports provided should be based on major engines, include overviews and recommendations on how to perform better in your business.

Choosing a search engine marketing company requires a lot of research. A number of factors should thus be checked first and these include the techniques employed in achieving this goal, the cost of services, results produced, support and reporting. Considering these factors will enable you make an informed decision.