Using Google adwords has long been one of the most successful ways for stay at home online businesses to make their money. Those who use adwords to market their businesses benefit from the fact that you only pay-per-click rather than paying for ads that never bring in anything. Those on the Internet directing traffic and using search engine optimization also find success with adwords. But, if you really want to get ahead in the world of Internet marketing then it’s time to step it up a notch and go mobile.
More people are using smart phones to search for goods and services they want with immediate results. This translates into an incredibly high conversion rate from search to sale, but also means if mobile phone users cannot access you easily they’ll move on. Adwords call extension is a service that Google provides which incorporates a phone number directly into your advertisement. Statistics have shown that including these hyper-linked numbers has increased sales conversion by 10%. It just makes sense that a person searching for something on their mobile phone is going to conclude that search by clicking on a number and making a purchase. Having your number linked to your ad is just plain smarts.
Lets step it up one more notch. Adwords tracking is a service that can optimize your marketing campaigns. Using specially designed software, companies like Log My Calls can provide you with direct insight into your actual return on investment as they gather information about every call that comes from your adwords ad. This service is easy to use, simply make sure the number that appears in your ad is one issued to you by Log My Calls. This number will be directed to your normal business line, but will be monitored allowing you to see how much of your business comes from the adwords publicity. Every time you create a new ad for Google to put up make sure to use a different number from Log My Calls so they can keep the data of each ad separate and you can see which one is working the best for you.
Adwords tracking will provide you with information about each call including: who called, where they called from, how long the call lasted, if the call ended in a sale, etc. Any smart business person is going to want to make sure their streamlining their investments into those areas that will make them direct profit, which makes user-friendly software like Log My Calls a huge blessing for small businesses. For more information visit http://www.logmycalls.com/adwords-call-extension.