One of the major stumbling blocks in the development and growth of your small business can be a malfunctioning website or a sub standard home page, which can bring forth several unwanted consequences along with tarnishing your newly created online reputation.
Read on for some basic rules which will help you ensure an improved competitive position in the industry – and increase the functionality and success of your business through healthier performing website development and designing processes.
Easy Accessibility to Contact Information
It is extremely important for a visitor to get instant access to your logo and contact information on the home page itself. All accessibility and contact options such as the email ID, telephone numbers, physical address of the business and a Google map link to your location, will aid perspective buyers and clients to reach you in an easy and convenient manner.
Complete Information about Products and Services
Your homepage should serve as a window into your activities, products and services. It is important for the user to get all requisite information regarding your perspective role in their business, prices of products and services and proper access to the e-catalog showcasing all available products, through quick and smart search facilities. This in turn leads to fast paced decisions which can prove advantageous for your small business concern.
Correct Usage of SEO Basics and Accurate Content
Making your website more accessible through the usage of Search Engine optimization techniques requires adequate quoting of the website, using correct keywords across the textual content, integrating interesting images, videos and sound files and addressing the URL and page titles appropriately. Interlinks with social media feeds, freshly updated blogs and fresh and updated content, provides unique personality to the homepage and attracts more traffic. A striking first impression and repeat visits can be ensured by using well written, valuable and original content which helps in addressing the needs of the visitors on a regular basis.
Updated News Links and Functional Navigation Links
Logical, clear and intuitive navigation links, which provide easy access to the pages and products being searched by the visitor ensure longer surfing session through your website’s embedded pages. To present visitors with the latest and relevant information; upcoming products and events connected with your small business along with photo features showcasing your activities, should be updated on a regular basis.
There are no written regulations for web development. Small business owners should remember that their website should be well designed and formatted in a trustworthy, attractive and compelling way to catch the visitor’s attention, inform them about their business and products and convert them into clients or online contacts as soon as possible.