The majority of the globe’s largest and most successful business organizations make use of internet adverts and cheap email marketing campaigns. For instance, Google regularly sends or forwards email newsletters to its AdSense or AdWords users. Social media networks for their popularity with the masses still forward email updates to individuals on their network. As such, email marketing is one of the world’s most popular and used types of internet marketing.
To the small and medium businesses, this inexpensive email marketing option becomes even more important today than it was before. To say the truth, email marketing is a crucial tool to be used by all small and medium business owners due to the fact that it is fast, cheap and easy to utilize. Inexpensive email marketing generates quite fast responses from target audience not forgetting that its worldwide reach, however, it has to be properly carried out.
To prevent consumer backlash, email marketing need to be done correctly. The following tips will help you develop best, optimal and winning strategy for marketing campaign.
a. Settle for better and optimal forms of inexpensive email marketing
It is good to regularly test an email marketing strategy to see if it is working. It is recommended that you use it until you have come up with a better alternative. Be sure to try and improve your current marketing strategy for it to achieve the desired results.
b. Track and make reports of your email marketing campaign
Monitor the ongoing email marketing campaign on a regular basis in order to realize its effectiveness. Discover what actually works and go or stick to it. All that isn’t working should then be dropped or done away with.
c. Make social media a close friend
Email marketing and social networks should be linked together to help boast your marketing campaign. After doing this, invite all your subscribers to join you in your preferred social networks. Leverage the influence the chosen social networks have to add more clients or consumers to an existing or new emailing list.
d. Offer usable freebies
Free stuff like trial items, sample products, sweepstakes, bonuses and the likes should be offered on a regular basis to clients both existing and new. Simply put, the said free stuff should accompany your email marketing campaign to help entice people to what you are promoting.
e. Timing, timing and more timing
The majority of successful email marketing gurus swear by timing. They advise that week days such as Mondays and Fridays aren’t ideal for email marketing campaigns due to the expected heavy workloads and weekend anticipation respectively. Apparently, no one likes being bothered or disturbed during the two end of the week days, Saturday and Sunday. The best days for email marketing campaigns therefore are Tuesdays to Thursdays.
Other tips to help optimize and hence have successful email marketing campaigns include going viral, use of varied forms of emails and getting emails white listed by your subscribers.