Maintaining a strong social media presence can help you to expand your customer base and it has a direct effect on your sales and profit margin. One of the best ways to ensure that you have this presence is by creating and uploading a video on a social media site and on your blog. It is important to choose the site where your target market frequent. The art of online video production requires some skill to create a good quality video. If you are a beginner, a few basic tips can help you to create a professional looking video.
- The right equipment
Shooting the video using the right equipment goes a long way in enhancing the quality of the video. Before buying or hiring equipment, you need to decide the type of video you want to create. If you are creating a home video for your personal blog, a simple Flip camera will suffice. If, on the other hand, you want to enhance the viewing experience for your audience, a more professional camera, and a tripod is necessary.
- Do not ignore the audio
Make sure that you pay attention to the quality of the audio. It is very important to choose the location of the shoot carefully to avoid distractions. Something as simple as the wind blowing or background noise can ruin a great video. Use a headphone jack to determine what the audience will hear and carry out proper sound checks.
- Lighting is very important
You need to make sure that you consider the lighting when shooting the video. Do not have a window in the background or have the person in the video standing directly in front of the window. To avoid shadows or poor looking shots, make sure that the lighting is not too bright or too dark. If you are unsure about the best lighting, talk to a professional photographer.
- Proper editing
When editing your video, remember that your audience does not want to spend a lot of time watching the clip. Edit for an audience with a short attention span by keeping the video short and yet interesting and full of relevant content. The video should be able to connect with the audience immediately to keep them from moving to something else.
Once you have created your video, upload it through different social networks. Wide distribution will help to ensure that you reach a large audience. Send the link to the video to your social media followers and anyone else you think would be interested.