Elections are a major part of each nation; politicians spend billions in campaigns while media folks spend millions in covering harnessing and distributing the information. As a politician in search for a public seat, you should not stop at anything in terms of marketing yourself. There are different types of voters, the old and young, the rich and poor and those in urban areas and others in rural areas. Elections are stressful, time consuming and costly. The below are surefire publicizing stratagems to ensure landslide victory:
- Plan way in advance
Get your resources ready two years before the election date. Resources include vehicles, banners, promotional items, and money for fueling vehicles. You cannot do everything alone thus you need close and trusted people around you to assign tasks to. Make yourself known by the people by engaging in community based projects like building a well or renovating a school. Be on the lookout for fundraising events and make appearances and contributions at the venues to keep your name ringing in the minds of the people you wish to elect you into office.
- Have a clear theme
Decide on what society problems you will center on during your campaign, then create a slogan around it. Ensure you acknowledge the minorities for example the disabled or immigrants in the society. When going for rallies, invest in campaign favors like pens, caps, t-shirts, calendars umbrellas and diaries with your names and pictures printed on them.
- Advertise
Be creative in advertising yourself. It is obvious that the more diverse your campaigning means are, the more money you will spend for that. Posters should be colorful and attractive and with clear details but will not reach everyone. You can spend further money for a web page and seek cheap webhosting services to counterpoise the other expenses you have incurred but still get the message to those who spend more time online.
You can also get a page in the social networks where you can regularly upload pictures for you and your family so as to identify yourself to people as not only a politician, but also a husband, wife, father, mother, daughter or son. Use media to make ads to promote your slogan and principles. The radio and TV ads should be done by you for a personal feel, as opposed to hiring a third party to talk about you. Do not over advertise especially to personal spaces like phone calls, texts or direct emails. People may get annoyed and decide otherwise.