Everyone seems to be talking about online marketing these days and while it’s true that online marketing is important for SME’s, offline marketing definitely shouldn’t be forgotten about. In fact, there are a lot of offline marketing techniques that can really jumpstart your business and the good news is that a lot of them are not only cheap, but will easily generate a huge ROI.
With businesses investing in SEO, PPC, Social Media or Directory listings are finding their ROI’s diminish quite expediently, we’re here to highlight some of the most effective offline marketing strategies that you should be using to generate a serious amount of buzz around your small business.
Cablevision
Even though the internet is a popular method of advertising, advertising on cable is still a great means of reaching consumers. While the introduction of the digital video recorder has made advertising on cable different, it is by no means difficult or expensive. The low cost of advertising on cable is very attractive and, since many people are still using cable television for advertising late nights, you could even come up with an infomercial suitable for your business goals.
Offline Newsletters
Whether you have been running a newsletter for your company or organization for a long time, or you are thinking about doing one, you may wonder about whether you should run advertising in newsletters. Or perhaps you are looking to run ads in someone else’s newsletter, and want to know whether it is a good use of your money. Well, there is real value to running advertising in newsletters, making it a win-win for both parties.
Depending upon how many ads you run, and how much you are able to charge, you can get money for your costs in running your newsletter, and even more money that can go towards your business, or towards you making more money in your profession. Old timers still read local Traders and would certainly entertain your newsletter as well.
Social Is Hot, Though
There are thousands of social media sites found on the Internet today. With over a billion social media site users actively taking part in these sites, it only makes sense that businesses should strive to maintain a good marketing presence through them. Social media sites allow businesses to communicate with consumers through an assortment of mediums including texts, photos, and videos. If businesses use these sites in the correct manner, they can stay in constant contact with existing customers as well as reach new ones.
Ok, so why not advertise your business through offline social events if social media is still hot? We’re scratching our heads asking the same darn thing. Advertise your business at skating parties which will get shared online; seems to make sense, yet others aren’t thinking too far outside their budget zone.
Learn more at http://thecmiteam.com.