You have just launched your new small business. It has been years in the making, but it is finally happening. You have a business license, a concept, and a product or service; all that is missing are customers. How do you make that transition between an idea and a successful business? By getting your name recognized. Marketing companies in Chicago or wherever you are can help you establish a name and a reputation that will help get your business recognized. They will help create a web presence, create a recognizable logo, and drive traffic through events.
Web Presence
The way to get recognized in 2013 is through the web. Any company that wants to make a name and doesn’t have a web presence is shooting themselves in the foot. The smart phone has taken over the industry, and people are now twice as likely to surf the web on their phone. Because they have 24-hour Internet access anywhere they go, it is their go-to source for information. If they pass by your store and it looks interesting to them, chances are they will look you up online before actually stepping foot inside your doors. Your own website is a chance to make your business look appealing to a potential customer. A lot must go into your site to ensure a positive user experience. Additionally, you must take advantage of social media sites that will further expose your name and brand. A well-designed website goes a long way to create interest in a very technology-minded generation.
Create a Logo
Before you do an official launch of your company, it is imperative that you have a quality logo. Enlist marketing companies in Chicago or wherever you live to help. This means the logo should be clean, easy to remember, and related to your business. For example, if you are starting a law firm, you don’t want your logo to be too colorful or cutesy. You would want it to be clean and simple with sophisticated font and design. In contrast, if you are starting a children’s clothing line, you want your logo to be softer, more whimsical with more color and an interesting font. When it comes to branding, you should have a logo with some portion that can be recognized alone. You could use the circle around your company name or an image within the logo. That way, people can associate that image with your company as well as the full logo.
Drive Traffic
Once you have a quality website and a recognizable brand, it’s time to drive customers. The best way to accomplish your goal is by having an opening event. Create excitement and chatter by hosting a party no one will want to miss.
Starting a business is an exciting time. Generating customers to your business, however, can be stressful if you don’t know where to start or how to brand your company. Marketing companies in Chicago will give you the tools to turn your dream into reality.