Marketing is crucial for every business. They are all interested in making people aware of their product or service and if all goes well to attract new customers. A good marketing campaign will also let you find sponsors and other business partners. Although the internet is now a huge part of the marketing world, “old fashioned” methods such as print should not be discarded.
The Role of Printed Media in Our Digital Times
The majority of our communication now happens via the internet. The world wide web is securely established as an advertising rostrum. Unfortunately, blinking banners and images that crawl over the screen and impose themselves on the unsuspecting visitor are prevalent. Spam mails, although they can hardly be considered advertisement, are usually filtered out by a good email programme before we have to look at them. Although the internet is unsurpassed when it comes to speed and versatility, there is still a lot to be said about “analogue” marketing campaigns.
Flyer and leaflets in your letter box, posters at the bus stop or brochures handed out in the streets are usually more easily remembered by us. There is also the haptic element to print and design advertisement. You can touch it, turn the pages, crumple them up or throw them away. The more we use, the more likely we are to remember it. So a pop-up on some website is not as effective as the brochure handed to us in the streets or the leaflet that is clamped under our car’s windscreen wiper.
Choosing the Right Format
If you decide on printed advertisement you can choose between loads of different formats. Normally, you will need a concept and a basic idea. What do you want to convey and how do you want the recipient to react to it? This is the most important step and takes up most of the time. Then you will have to choose your format. For a stand at a trade fair a brochure will be the best choice. If you want to advertise in restaurants or cafes then postcards or printed matches are a great idea. In a newspaper you can make use of an insert. Once you are holding your printed products it is up to you how to distribute them. A local newspaper will target the local population. If you want to hand out leaflets in the street you can specifically target a certain demographic depending on what it is you want to convey.
It’s always good to choose a local printer so you know their reputation and have seen some of their work already. Ssprint is a print and design service in Hull, Yorkshire that specialise in high quality print and design.