There are numerous design options that can be opted for when considering designing various Melbourne banners for different advertisement purposes for your business. Businesses that have a physical storefront in essence are the most in need of the well designed advertisement banners. Furthermore, businesses such as travelling businesses, online retailers and the likes are also known to employ the said posters to help advertise various types of items in their unique shops.
For example, travelling businesses make use of well designed and eye catching posters to stand out at trade fairs, flea markets, antique malls and so forth. Nowadays, many online traders promote their websites through the help of various posters at different physical locations around the town. Some good locations to mount the said banners include trade fairs, fences, convention centers, roadsides, recreational and entertainment venues and the likes.
Design element suggestions for successful Melbourne posters
- Make use of high quality and right graphics and vibrant colors to attract the attention of the targeted market.
- Use your organization logo to help create total brand awareness.
- Don’t allow your posters to become a parcel and part of the landscape. Change them as frequently as you can.
- Integrate a call-to-action phrase to invite people to attend your event so as to buy the goods or services on offer.
- When designing your banner, be sure to the use the right font and size. A good font choice to use on banners is the conservative san serif font.
Banners material to use
There is a wide array of materials that can be used for different types of banners for advertising. However, the right choice among them depends on factors such as the usage and location. These materials are classified according to different weights. However, the heavier the material, the more it can withstand the weather and other outdoor elements.
If you have decided on the messages to be printed on both sides of your banner, it is imperative to settle on the right material and weight. A banner mounted on an arch along a busy two way avenue can be viewed from two sides; however, so as to withstand the said elements, its weight has to be just right. Here are the 2 commonest types of banners that can be opted for.
- Scrim banners
Best suited for long winter advertisements, scrim banners are considered the heavyweights in the industry. For extra protection and durability, graphics are printed on a PVC polyester fabric layer and then laminated accordingly.
- Mesh banners
These types of posters have tiny holes that allow the wind to pass through without damaging the material. The mesh materials used to create these banners do not block natural light out and therefore they can be used over windows in any type of a building.