Hotspot Coupon is an up and coming marketing company. They are located in Anaheim Hills, CA, but service all of Orange County. In the last year, they have started contracting outside of California and have spread into Hawaii, Nevada, and Texas. Their attribute their rapid growth to the simply philosophy of localized marketing. They achieve success by offering a variety of services including logo creation, discounted catalog printing and app pushes.
Logo Creation
A surprising number of small businesses don’t have logos. They simply have a business name, and will write in using a variety of fonts depending on where they are advertising. Lack of uniformity makes it hard to have a recognizable brand. Hotspot Coupon creates logos for businesses. They allow for a lot of input from these clients by sending them proofs at every junction making sure the logo fits their personality and the goals of their business. Once a logo is created that fulfills the client’s idea, they give them the logo outright. They don’t require royalties or any other payment for use of the logo except for a one-time creation fee. Once the logo is created, they will add it to any advertising the client does with Hotspot including their coupon book, catalog, and app pushes.
Catalog Printing
Hotspot Marketing is well connected with many printers throughout Orange County. The partners have a combined experience of 25 years working with printing and binding. As such, they have contracts with several printers that give them discounted catalog printing. Businesses interested in marketing on a local level come to Hotspot and explain to them their goals. Hotspot will then draw up a plan specific to their business. If the business wants, they can pay to be in Hotspot’s own coupon book put out every two months. A little pricier, it is delivers to over 44,000 homes and is a powerful branding tool. If they want to create their own catalog, they will draw up the details with Hotspot who will create and print it through their discounted vendors. All the catalogs they do are full color, high-resolution images printed on high gloss paper.
App Pushes
Hotspot Marketing has another powerful branding tool, an app. Their app is available for free on both Apple and Android markets. Their own app pushes daily deals to all its subscribers, and their clients have the option to push their business as clients of Hotspot. For a small fee, Hotspot will create a “push” with a deal. The push is essentially a digital coupon. It is sent out to all those who have the app on their phone. When they open it, they’ll see the deal the business is running. For example, a bagel company may push buy one bagel get the second one free. It is a unique way to market and targets a different demographic than classic print.
Hotspot Marketing’s philosophy is localized marketing. They strive to be creative in their approach to branding local businesses. Through logo creation, discounted catalog printing, and app pushes, Hotspot provides businesses the opportunity to get recognized in a unique way.