When it comes to Internet marketing, Facebook is a fairly new and very valuable tool. Facebook fan pages allow Facebook users to keep up with new products, promotions, discounts, and other pertinent information regarding a business. Organizations are finding this marketing method to be cost-effective since the service is free, and they consider the Facebook pages easy to set up and maintain. For learning more about business Facebook page design and optimizing your business marketing strategy, follow this handy guide on the importance of vanity URLs, welcome pages, and apps.
Setting Yourself Apart
In order for customers to be able to know who you are, they must be able to find you. Facebook users can come across your page through casual browsing, but since this is a bit unlikely, let’s not leave that to fate. A good way to market yourself is through a URL. You can pass out your URL on business cards and through other means, but the default URL is usually a string of characters and symbols that don’t make any sense put together. Come up with a vanity URL with your company’s name included in it so that users can simply type in a web address and find your page. It looks neater and classier than what Facebook originally provided for you. You can usually purchase your new and improved URL through the web.
Giving a Good Impression
First impressions are key to every business. When you walk into a business building, the receptionist in the lobby gives you either a good or a bad impression of the organization. This is no different from a welcome page of a website. A welcome page on Facebook should let a user know what the company is and how it is relevant to him or her. Make the page neat and attractive and put your logo on there in big, bold letters. Perhaps the most important feature of this page is the “Like” icon. If a user “likes” your site, he or she will receive updates in his or her newsfeed about products and services you offer. Make sure this icon captures a user’s attention. You can set this page to your Default Landing Tab so it will be the first thing a user sees.
Providing Easy Navigation
The way to browse through and find links on a Facebook page is through apps. Apps have replaced tabs, but are just as effective. On Timeline, Facebook’s new format on personal and business pages, there is a cover image, or a large photo users upload to the page. Underneath the cover image, there are four apps available to customize. You can upload thumbnails to create these apps. The apps can lead to anywhere you want on your site, but it is recommended to prioritize them to be set to the main pages you want users to be directed to. These can include events, promotions, videos, photos, and other links. You get fourteen apps total, and this is a very important feature, so choose them wisely. For getting ahead in marketing through the Internet, remember all the benefits of business Facebook page design.