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Essentials Of An Excellent Business Card Design

Posted by on May 20, 2013
Posted in: Business.

According to experts, a potential client judges you within the first ten seconds of meeting with him or her. Even though it sounds harsh, it is in the nature of people to form lasting opinion about someone when they meet him or her the first time.

The good news is that, you can pull off a few tricks to distract your potential customers from the fact that your tie is crooked or your shirt is not ironed. An excellent example is pulling out a jaw dropping business card. However, for the card to have this effect, it must meet these essentials:

Color and size

Business card printing is the most crucial process in business card designs. Thus, before you even begin the design process settle on a certain business card printer. Find out the size of the printing company cards and determine if it is what you are looking for. Ask the types of files they support. 84mm x 55 mm is the most common card size.

Many experts advise working with CMYK color rather than RGB. CMYK stands for Cyan (blue), Magenta (red), Yellow and Key (black). This color model works by masking colors against a white background or light, which reduces the amount of color the paper, will reflect.

Enhance readability

This is an essential element in any business designs but at times people overlook it. You do not want your potential clients to struggle to read what you write in your business card. If they cannot be able to read your contact or address clearly, they will not take the effort to find out what you have written. Ensure your text is at 8 pt or more, in bold color and clearly readable font. Even though a smaller text than 8 pt will appear ok in your PC, it will come out as a blurry, smudged-out line.

Put down all important information

You would expect this to be common sense but actually many individuals forget to put down all the important information. Of course, your full name, phone numbers, email address, are all part of your important information.

However, due to the immense popularity of social media these days, you may also want to include your social media page or profile. You should also include your website address and may be some QR codes. Most importantly, do not forget to include what you do or what defines your job as well as the organization associated with you.

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