Marketing is an ever-changing landscape. What worked yesterday, no longer works today. People receive information via their phones, iPads, IPods, tablets, and other devices in an ever-increasing manner. The standard for marketing used to be print, direct mailers, radio and television ads; today the younger generation finds their media on devices stored in their pockets. Internet marketing is the number one form of advertising today and for good reason.
Facebook for Marketing
Mark Zuckerberg chanced the world with Facebook. Not only can you keep in touch with your second cousin once removed, your old high school friends, office acquaintance and everyone else you ever met, but Facebook is changing the way businesses market. With print mailing, or direct mail, your chances of hitting your targeted audience is slim, one in a hundred maybe. With Facebook you are hitting 100 % of your targeted customers or clients. When customer “like” your business, you have the ultimate client list. These are people that have used your services, been in your store or establishment, bought from you online or better yet, have been recommended by their friends from their Facebook Walls. Now you have a productive client list plus prospective clients. How does all this work?
When you sign up for Facebook you have what is referred to as your “wall”. This is the area of live feed from all your “friends”. Anyone can post anything they want, anytime. You see who got a new puppy, whose child rolled over today, who got an A on their test, who is in love, who fell out of love, and one million other tidbits about your friends, family and acquaintance’s lives. The wall is the posting area for Facebook. If someone buys something online, or “likes” a business or service establishment, that is also posted for everyone to see. A perfect example: Last week Gina was looking on her wall to see what everyone was up to, she noticed that a friend had bought a cute shirt online for $9.00. She clicked the icon of the shirt to see what it looked like and now she was a “friend” of that company and received post directly from them. She bought the shirt and now all her “friends” saw the same company. The advertising opportunities are limitless. And with the average person having several hundred friends, it doesn’t take long for your businesses exposure to explode. There is nothing like Internet marketing for results. It is where people are.
Facebook isn’t the only place that Internet marketing is successful, but it is the cheapest and most effective depending on the type of business you own. You can advertise on specialty blogs, email, YouTube, or anywhere else people are hanging out online. The printed phone book is almost a thing of the past, direct mailing is inefficient and expensive, the wave of advertising and marketing in Internet marketing. Millions of people post a day, Zuckerberg changed the world, don’t be left behind.