Facebook finally announced the launch of Facebook Graph Search a couple of weeks ago as their newest and latest feature for users. Those who signed up to use this new beta feature was instantly upgraded, but for those who didn’t, the change will come to you sooner or later. If like many, Facebook is crucial to your business, here a some important pointers you should note down.
What is Facebook Graph Search?
Basically this new feature is very similar to a search engine in that is will process and find something based on what you are looking for. Here’s some examples of what you can type into Facebook Graph Search.
- People who like Cycling and are from my hometown
- Photos before 1990
- Photos of my friends in New York
- Music my friends like
There are more things you could search for, but this is the rough idea. You are then able to find something that your friends have liked or find people who live in your area who share your interests to name a few.
How To Use it in Your Business
This kind of search is even more crucial. People nowadays do not only look for what appears 1st or 2nd in Google search results, but they want to try or join something that someone they know has tried before.
E.g. You would rather go to a place your friends suggest rather than some random restaurant you have never heard of.
Facebook graph search eases this even more as you don’t even need to actually make contact with your friends. You basically know what they have done or where they have been by using the search functions, making it easier for people to find a service, restaurant or find people. Eventually more and more people will start using this search tool and business can hopefully attract more customers.
How To Use To Your Advantage
This allows you to get to know customers better by searching for patterns. Business have paid overwhelming amounts for market research in an attempt to find consumer patterns and behaviors.
E.g. If you own a Italian Restaurant, it might help if you knew how many people like to eat Italian around your area. Or search for people who eat at your competitors restaurant in that area to get a sense of the market.
Using this data, you can now understand your customers better and learn how to target them accordingly. Results are at the tip of your fingers. All you have to do is type it in and analyze the data.
Article written by Greg, a writer at domainraccoon.com who specializes in domain registrars and seo.