The quality of your videos will determine just how much sales your business will make because videos are proven to drive more sales than other marketing strategies.
When looking to do a content mix for inbound marketing, video content can prove to be a valuable asset. By the end of 2013, statistics from studies show that about 90% of traffic on the internet is expected to be video. The biggest challenge though is to get people to sit through the length of your videos given the fact that about 33% of viewers exit from watching videos after the first 30 seconds. 44% of people will leave the video after 60 seconds while 60% of viewers of videos on the internet leave after 2 minutes. So, what can one do in order to ensure people stick to the end of videos?
1. Plan Well in the Pre-Production Phase
The quality of your video is a clear indication of just how much you were or were not prepared to produce it. Prepare well to focus all your efforts to directing your participating actors and not spending all your efforts on last-minute logistics. Figure out exactly what you want in the video production so that you end up being original ideas or concepts. You will have ample time to be creative enough and not take the easy way out by copying someone’s original idea.
2. Pick Actors Carefully
For you to ensure quality video production, you need to ensure that the contribution of the actors is superb. Here, you will need to be very selective when choosing the actors and actresses for the project. Ensure that the lines you are delivering in the videos are not forced. So, take time to pick actors and actresses who can deliver dialogue naturally.
3. Consider the Set
Quality video production is not about fooling the audience by ‘set dressing’ venues. Your office cannot double up for another place and that is just the way it is. Consumers of videos pay attention to each and every detail of the video. If the setting in your video is not your office, make the effort of going to the real location from where you can shoot the video. This goes a long way in ensuring that your videos are of high quality.
4. Work on Sound Quality
Your aim is to make your video footage as close to perfect as it can be. Since video editing takes a lot of time, you need to try as much as possible to ensure that everything comes out naturally great. Use top quality microphones when shooting interviews and dialogues for your video. This will save you a lot of time working on the video to tweak the quality of sound.
5. Optimize the Video Output
While the focus of video production would be to ensure that it is tailored to the target audience, it is important that you optimize a few elements of the video so that it comes out clear and of high quality. For instance, optimize video text by keeping the style of the titles and other forms of text simple and sharp. You should also cover up cuts using b-roll footage that will complement the narration in the video.
Quality video production can take a lot of time, but you can outsource top quality video production at kickerinc.ca where experts who have experience in producing video for many different purposes will help you with the process and make it easy for you.
Bruce is an expertise in Web Developer, Web Design, and Web Programming. In his free time he likes to hang out with his friends.